Majority of online traffic is managed by the major commercial search engines – Google, Bing and Yahoo.
There are other means to generate traffic to your website like using social media, however, search engines are the primary method of navigation for most internet users whether your site provides content, services, products and information.
Search engines are particular in providing specific traffic – consumers who are looking for your products and services. If your website cannot be found by search engines or your content cannot be put into their database, you are missing out big time on massive opportunities available to websites provided via search.
The words that users type into the search box, carry extraordinary value. Targeted visitors to a website can provide publicity, revenue, and exposure to the business compared to other types of marketing and promotion.